1. Improve your page loading speed: Your page loading time is important for a few reasons. First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.
How slow is too slow?
Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load. What’s even more shocking is that 80% of those visitors won’t return to that website. This is terrible for your SEO ranking because it ultimately kills traffic to your site.
2. Produce high quality content: If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now. To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back. Your content needs to be high quality, recent, and relevant.
3. Optimize your images: Pictures and other images are great for your website. But you need to make sure they are optimized properly if you want these images to improve your SEO ranking. Huge images can slow your page loading time, which, as I’ve said, hurts your ranking. Resize or compress your images to optimize them.
4. Break up your content with header tags: Headings are another way to help improve the user experience on your website. They break up the content and make it easier to read or skim.
5. Start blogging: Blogging is great for your business. It’s an outstanding tool for lead generation and helps you engage with visitors to your website. But what most people don’t realize is blogging also improves SEO rankings.
6. Use outbound links: There are certain things you can do to increase the credibility of your website. Sure, you can make claims, but it looks much better if you back them up. All of your data claims should be linked to trustworthy and authoritative sources.
7. Add more than text: The content on your website shouldn’t be only written words. As I said earlier, pictures are great too, but there’s more you can add to improve your SEO ranking. Consider adding other multimedia elements such as videos, slideshows, or audio to your site. All of this can help improve the user experience.
8. Make sure your site is readable: Keep your audience in mind when you’re writing content on your website. If you want people to visit your site and spend time there, speak in terms they can understand. Don’t try to sound like a doctor or a lawyer (even if you are one). Your content should be written in a way the majority of people can understand.
9. Fix any broken links: If you’re using authority websites for hyperlinks, you shouldn’t have to worry about the links breaking. But it can still happen. Broken links can crush your SEO ranking.
10. Optimize your site for mobile devices: As I’m sure you know, mobile use is on the rise. It’s rising so fast that it’s actually overtaken computers and laptop devices. In fact, over 60% of Google searches come from mobile devices. Obviously, Google recognizes this and ranks sites accordingly. Your website needs to be optimized for mobile users.
11. Properly format your page: Take your time when you’re coming up with a layout for your website. It needs to be neat, clear, organized, and uncluttered. Consider things like your font size and typography.
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